Can You Tell a Simple Story?
Answer “Yes” and you’ll never have to worry about persuading someone to buy your product.
Instead, you’ll be in big demand, feeling confident and secure about your business; by attracting motivated buyers and people who want to work with you.
For years now, I’ve been telling people you don’t have to be ‘a natural’ at sales.
On one hand, there are the people who seem to be born with a talent for persuading
others to purchase products or services. They seem confident and capable and always
manage to say just the right things. For a brief moment in time, I also thought you
either had ‘it’ or you didn’t.
Fortunately … Nothing could be further from the truth. Because on the
other hand, there are the people who found a way to learn how to sell anything.
I’m talking about the people that learned how to inspire, encourage and motivate
others by following a few simple steps.
These are the people who feel confident when speaking with others. Who make
a living by doing what they love, where selling isn’t an obstacle to overcome …
it’s a chance to tell a story and share their passion.
It’s not unusual for people like this to be pursued by prospects and potential
customers. Instead of chasing others; quite often they’re the ones receiving the
calls and emails.
Most of the time, you would think they were born that way, but more often
than not, they simply learned, over time how to say the right words confidently
to motivate potential customers into taking action.
The chances are you may know some of these people.
And my guess is you would like to learn how to do what they do.
Now you can.
In fact, I know you can. I’m living proof of it.
Before I fully understood this “secret little method,” I was struggling to make
a living as a musician … trying to persuade venue after venue to give my band a
chance to show what we were capable of. I was lucky if we were booked just a
couple times a week!
Now my schedule is booked solid with customers who want to work with me.
I left the professional music business to teach freelancers, self-employed
entrepreneurs and home business owners how to successfully sell their products
or services by telling stories.
I’ve Raised My Prices And My Phone Is Still Ringing
I have the luxury to turn down offers, so I can accept the jobs I want.
The only times I wake up early in the morning (when I feel like it), is when I decide
to meet my personal trainer in his gym across town, for a heavy all-or-nothing workout.
It’s not for everyone, but it gets my blood pumping and fills me with energy. After that
I start my day with a spring in my step and leisurely enjoy a relaxing breakfast.
Over time I’ve raised my prices, fully expecting that the phone would stop ringing —
but I’m still getting calls from customers or people who’ve been referred to me by others,
wanting to know if I’m willing to teach them my methods. In many ways it’s the opposite
of what I used to go through as an aspiring musician — always calling others to get a gig …
but now I’m the one receiving the calls.
But what surprises most people (and may surprise you, too) is how I get customers
like the CEO of a big company, managers, professional salesmen and -women and
even a colonel in the US Army (he has become general in the meantime).
I’ve worked with all sorts of people, each with their own unique skill set, background
and target audience. The result is always the same: the people who’ve learned this skill
are more confident, influential and successful in their professional and personal lives.
(Even though quite a few of them have absolutely no experience with this skill at all.)
Here’s the thing though …
You can learn the same skill that lets us get the customers we want and allows us
to increase our influence and negotiating power in any situation.
It’s a skill that — once you know it — will let you forget all the doom and gloom you
hear in the news these days.
You’ll be in constant demand.
It’s something you’ll take with you everywhere you go and be able to apply in
practically every situation. (Believe me, people will notice and be very intrigued
by your new level of confidence and charisma.)
Along the way, you’ll learn much about yourself, about influencing others, and
about the world around you.
A Chance to “Reinvent” Yourself
It’s an opportunity to “reinvent” yourself … and learn about a financially valuable skill that will serve you whether you’re getting your foot in the door with an elevator pitch, negotiating a (higher) fee for a job, and everything in between.
What’s more, you can use this new skill in so many ways.
Use it to turn a hobby or personal passion into a fun and lucrative career. Use it to help others gather support for their cause. Use it to land great customers and well paying jobs.
Once you have this skill, the world will open itself for you.
It’s that powerful.
I know. I’m living proof of it. And so are the folks I’ve shared this unique
method of influencing others with … much like I’m about to do with you today.
So just what is this little skill I learned — the one that transformed me from
a drummer playing in over a dozen bands to make ends meet to a successful
speaker, trainer and entrepreneur?
I learned how to make sales and attract customers —
I know that may surprise you …
But, as you’ll learn by reading on, storytelling is the oldest form of getting people
to do what you want — whether it’s hiring you to do a job, increasing your paycheck
or even securing a loan … (or convincing someone to pay you back — as a friend of
mine discovered after I taught him a simple storytelling technique.)
It’s a competitive world out there and you need every advantage you can get to rise
above the competition, to make sure that you’re the one who people call when they’re
looking for a solution.
It doesn’t matter what your story is, as long as you learn how to tell it right.
Thanks to what I like to call “selling by telling” I’ve landed jobs with companies and
organizations I never thought possible — for example, teaching these exact same
techniques to managers in several branches of a multinational bank … a 3-hour training
for which I charged more than $3,000 each time.
And it’s very easy to learn. Just a few simple steps … including one called the
“WES Talk”, which I’ll share with you in a minute. (Learn it and you’ll not only be
well on your way to increasing your influence — you’ll be a better speaker, period!)
If I can make this work, then so can you.
I’m short, bald and I don’t have a formal education … Yet, I regularly get hired
by companies to teach them storytelling and presentation techniques, even if
they’ve already worked with so called ‘professional’ speakers in the past.
Now, you don’t have to become a speaker or speaking instructor like me, because
you can apply the exact same steps and techniques in your area of expertise …
I’ll tell you all about how this process works in a moment, and show you why, if you’re
willing to learn the very basic secrets to using storytelling techniques to boost your
business, you too can get customers to call you in search of your business …
Is This for You?
But first, is this opportunity for you? That’s easy to know …
If you’re someone who prefers to not deal with people directly or don’t rely on phone or face-to-face communication with others to do business, you probably don’t need to learn how to increase your influence and impact through storytelling and public speaking techniques.
But if you’ve ever dreamt of what it would be like if you could confidently and easily attract new customers …
If you’ve always wanted to feel in control and sure of yourself when pitching your products or services, desired the confidence that comes from knowing you can inspire any audience into taking action (the action hiring you or buying your products), and actually want to enjoy the process of selling and bringing in new customers …
If you’ve thought about using video marketing to leverage your business and income but don’t feel confident or capable enough to tell your story in front of a camera…
If you’ve always had the feeling that people would be more likely to hire you or buy your products if you had just managed to bring your point across more effectively …
Then my hunch is that this opportunity is ideal for you.
It really is a chance to take control of how people react to you and what you say —
to feel and become confident in your ability to attract new customers and keep your
old ones. To have the security in knowing that you can communicate in such a way …
that makes people pay attention.
And let me make something very clear …
This is not some magical formula that will allow you to persuade anyone to do anything
you want. No matter what anyone tells you, that just doesn’t exist. It doesn’t have
anything to do with underhanded or sneaky ‘sales techniques’ … or a list of words
and phrases that guarantees success in any situation …
This is a very serious opportunity to learn a highly valuable and lucrative skill that —
once you know it — can put you in high demand by customers that actively want to
work with you … and are more than willing to pay you for your products/services.
Now I know that it may be hard for you to believe that you can increase your
income and attract more paying customers through storytelling … and
that you can do so on your own terms … with your unique set of skills and experience.
But let me take it one step further …
You Don’t Even Need to Be a
“Professional Storyteller” to Be Successful.
Some of the best speakers and storytellers in the world have no formal speaking
background at all. I don’t … We just learned the steps and techniques that apply to influencing others through storytelling.
If you’ve always wanted to feel confident that your prospects are receptive to
your message, then rest assured knowing that you can increase your customer base
just by learning the few powerful secrets that make selling by telling successful.
In fact, if you’ll spend a few more minutes with me today, I’ll tell you everything you
need to know about this little known way of increasing your sales results … which
you can apply to your specific business and skill set … without having any prior
experience related to speaking or sales.
But first, it’s high time I introduced myself …
Hard to Say Where I’d Be Today …
My name is Winston Scholsberg. I’d rather not
think about what my life would be like had I
not stumbled across this opportunity — much
like you’re about to do today.
Before I learned the secrets of storytelling for
business, I was in my 20’s, playing the drums
in 5 different bands, trying to get as many gigs as I could. I was living from
paycheck to paycheck and while I loved being a musician … I knew that something
needed to change if I wanted to live the high-income life I always dreamed off.
That’s when I received the phone call that literally changed my life — that led me to
learn the steps to becoming a master of influence … The same steps you can learn today.
I went from no money and an uncertain future to a highly paid entrepreneur and business owner.
Here’s what I mean …
Want to Attract More Customers? Tell a Story
If I had to choose the most important lesson I’ve learned from giving over 6000 performances as a professional storyteller and teaching hundreds of people how to speak, sell and present confidently … It would be storytelling is one of the most effective tools for sales and acquisition … hands down.
As a drummer it was my ability to tell stories about my bands that got us booked at local bars and clubs.
But it wasn’t until I became a professional storyteller (thanks to that one fateful phone call) that I learned that storytelling is so effective for influencing others.
I still get calls from prospects that I gave my business card to years ago —because they remembered my stories …
Once you have this skill, it’s like you’ve been given an ‘all powerful’ influence dial. You can turn it to how high you want it to take you!
Let me explain to you how storytelling can be immensely useful as a business tool —
and why people always have been and always will be inspired into action by a well told story.
Everybody Has a Story to Tell …
But Not Everyone Knows How to Tell Their Story
with Impact … and Influence
You see, one of the keys to influencing others … Is getting them to influence themselves.
The moment you tell them what to do is the moment they raise walls of resistance.
Most of the time they’ll even do the opposite of what you want.
It’s reverse psychology 101.
But by telling them a story and captivating their attention …
You will be able to guide them to a place where they’re able to achieve their dreams
and goals — and find a solution to their problems. But this time they’re the ones
coming to you, because they want the same results you illustrated with your story.
You let them convince themselves that what they see and hear,
is exactly what they need to succeed.
Storytelling has been used for motivating people to take action since people started
talking to each other.
Consider the politician who moves the masses with a passionate speech.
Or the coach who raises morale with an inspiring pep-talk. Or the preacher
who gives you goosebumps with an electrifying sermon. The list goes on …
They are actively guiding the way we feel by captivating our attention and emotions.
But the power of storytelling isn’t limited to these types of events. Storytelling
has been used for business purposes ever since people have been business owners.
When a story is told the right way … people listen. And when you know what you’re doing,
people will buy from you. Whether it’s real estate, investments, books, education,
electronic appliances or even cars. A good story will motivate people to take action.
It doesn’t matter what your market is. You just have to tell the story right.
But there’s a catch … and it’s the reason that most people fail at being influential.
It’s probably one of the reasons that you’re not selling as much of your product
or service as you would like … Politicians, leaders, preachers, and top notch storytellers,
speakers and sales people know this secret — and they guard it well…
This is where my storytelling techniques come in.
The Key to Successful Sales Pitches & Presentations
I’m going to let you in on this well guarded secret. Once you understand this basic rule and know how to put it to good use, you will have an unfair advantage over your competition:
One of the most important principles of influencing others through communication is … that how you say something is more important than what you say.
Of course the words you use are important. Yet, in most situations there are other factors that exercise more influence. Confidence for one is hugely influential.
You may have the best product in the world, but if you can’t
speak about it confidently … you’re likely not going to sell very much.
Or you may be the perfect fit for a certain job but if you can’t present yourself
or your business with confidence … then you’re probably not going to get it.
As frustrating as it is, it’s not enough to say the right words. You have to say them
in the right way.
The good news is that you can learn how to deliver any message, pitch or presentation
with confidence. I’m talking about the type of confidence that actively draws people
towards you and gets them interested to know more.
Your prospects and potential customers will find you more irresistible
than ever … Because your confidence implies quality and expertise. When you
learn how to speak with so much confidence that your prospects believe in you,
you’ll be well on your way to becoming a master of influence.
You Don’t Have to Be Confident …
You Just Have to Appear Confident
What if you could appear confident and charismatic even if you didn’t feel that way?
The bad news is that true confidence comes from experience. It takes time to develop
and requires that you keep at it … The good news is that you can easily appear confident, even if you are feeling insecure.
The first thing I’ll teach you is how to use your non-verbal communication to create
the appearance of a professional speaker. Even if you feel like a nervous wreck on
the inside; on the outside your customer will see a self-assured and charismatic expert.
This works in any situation, from giving a once-in-a-lifetime pitch to applying for a job
with tons of competition.
You Can Get New Customers Through Telling Stories
Of course confidence is just one ingredient for this recipe of success. As you learn my speaking and presenting techniques, you’ll discover multiple tools that will allow
you to captivate your prospects — and position yourself as an expert and authority in their eyes.
Nobody likes the feeling of being sold to. Selling by telling lowers your prospects resistance level and gives them the feeling that they are making the decision to purchase your services. You can remove their most likely objections, get them emotionally involved and present them with a perfect solution to their problems.
All without pressuring them to make a choice.
People don’t buy a product … They buy the story.
If you want your potential customers to buy your services or products, tell them a story and they’ll be approaching you …
Discover the Same Techniques That Made It Happen for Me …
and Can Make It Happen for You, Too
You have a tremendous advantage over me … It took me more than 3000
performances as a professional storyteller to develop, hone and perfect
I’ve been in the business of speaking for over 15 years … experimenting, learning
and teaching the techniques that are proven to work. But you … You have the
chance to skip all of the trial and error and work directly with the proven and
You can learn the same basic steps that I’ve taught to CEO’s and managers of
international companies; professional speakers and salesmen; inventors and
creators; and small business owners.
Don’t worry if you don’t have any experience or talent when it comes to speaking.
Many of my students started from scratch, just like I did. Now they’re using these
same techniques to increase their success in their personal and professional lives.
What’s important for you to know is that truly anyone can learn and apply
these techniques. I originally created them as part of my charity work
with children. To this day I teach kids how to present themselves with pride
I also work extensively with schools and teachers to improve their communication
skills. I truly believe that if teachers would know how to engage their students, they
(the children) would do better in school.
I’ve also worked with underprivileged youth, whom often have concentration problems
and find it difficult to express themselves. My point is that if they can learn how to speak
with confidence and influence, then anybody can do it.
You can learn the same storytelling and speaking secrets that I, and some of the best speakers use everyday. Secrets that can take you from wherever you are today —
and give you the skills to speak with confidence, influence and the ability to attract
more new customers to your business.
Everything You Need to Know
You will learn my best storytelling tools and strategies — and how to confidently present yourself and your business.
You will discover my storyteller’s secrets for influencing others and you’ll be able to overcome any challenges you have in relation to speaking or successfully closing the sale.
You’ll receive unique insights and strategies that will set you apart from your competition and make you stand out.
This doesn’t just work when you are promoting your business: these same techniques can be applied to job interviews, even speeches or any time where you need your communication to provide results.
Fortunately, you get to skip the steep learning curve and get right to the desired results.
I’ll even teach you the winner’s mindset and how to set yourself up for success —
by detailing the steps to overcoming the adversity of being rejected. Believe me,
after getting rejected almost a thousand times and not giving up, I’ve learned
what works … and what doesn’t.
Plus, you’ll have the opportunity to work with me directly,
for free for 45 min. I’ll help you give the best presentation, speech or pitch
of your life, free of charge.
But before I tell you I how I plan to put all of this incredible information within
your reach, let me explain how this chance has landed in your lap today.
I’ve heard it so many times … “Winston, you’re so talented, I wish I could
speak and present like you.” “But you can, you just have to learn how.”
is my standard reply. I usually get the same answer:
“No, it’s you, you either have it or you don’t”.
And that right there, is the biggest myth when it comes to public speaking with
impact, giving inspiring presentations, and pitches that sell. It’s true that some
people are naturally talented. These lucky few are somehow born with the natural
ability to sell or speak. But in most cases, great speakers are taught, not born.
You see, I got so tired of hearing that people either have it or don’t, that I decided
to prove that anyone can learn how to be speak confidently with the results they seek.
The first thing I did was analyzing my own performances as storyteller. I needed to
figure out exactly what I was doing that worked so well. Thousands of performances
had transformed me into what others saw as a natural talent …. But, I knew better.
I knew that experience, trial and error had been my instructors, and I just needed to determine how to put all of this knowledge into practical and simple steps that anyone,
even a child could follow. I watched hours of my own performances, studying the
audience’s reactions to my efforts, and I analyzed every great speaker I had ever come
across — searching for their best and worst practices.
I discovered a dozen of techniques that seemed to truly impact all kinds of audiences. Whether it was a large crowd or small group, or even one on one. It didn’t seem to
matter if the audience was composed of adults or children, or a mix of the two. These techniques appeared to be universally effective in capturing attention and maximizing influence.
I knew I was on to something …
I went to work incorporating these techniques into a step-by-step program that even a child could follow. In order to be effective, it had to be easy to learn and it had to be fun.
As I started teaching these techniques — first unofficially to test — the process became more and more refined. Each time the steps became simpler to follow, yet, more powerful in their results. The techniques that survived have withstood every possible test and situation.
Before I launched this method officially, I had to be sure it was the best it could be.
I had to know without a doubt that anyone could follow the steps to becoming a better,
more confident speaker, regardless of previous experience, or lack thereof.
That was over 15 years ago. Since then I’ve taken this collection of successful speaking
secrets — and created The WES Method®: the ultimate “how to” training
method for effective public speaking, presenting, pitching and storytelling — bringing them all together into 7 practical steps that literally anyone can apply.